GNER compiles rail passenger data

GNER, the train operator, is compiling what it claims is the most extensive rail passenger data in the UK.

GNER, which operates long-distance routes between London and the North of England, plans to use the data study, which has been conducted by Catalyst and Clark McKay and Walpole, to make changes to its customer service policy and marketing strategy.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.