Go Ahead "Go easy on yourself" by TBWA

Snack brand Go Ahead's New Year campaign pokes fun at January health trends.

While one ad shows a woman as she tries to make almond milk with her bare hands, another spot shows a motivated smoothie drinker as she attempts to scoff down a horrendous-looking drink. Both ads end with the tagline "go easy on yourself".

Launched on 1 January alongside social, digital and outdoor activity, the work was created by Cyndall McInerney and Olly Fernandez and directed by Jonas McQuiggin through Hoi Polloi Media. 

Credits

Brand
Client
Creative director
Strategic partner
Business director
Senior account manager
Head of production
Production assistant
Integrated producer
Designer
Production company
Exec producer
Animator
Post production
Sound
Media agency

Become a member of Campaign from just £88 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member