Go Outdoors to launch pop-up campsite

Outdoor apparel and equipment retailer Go Outdoors is launching a pop-up campsite next month, in a bid to encourage guests to enjoy the British countryside.

Go Outdoors to launch pop-up campsite
Go Outdoors to launch pop-up campsite

Go Outdoors will deliver the pop-up campsite after research found that eight out of ten travellers felt that going abroad was now too stressful, and a holiday in the UK was more enjoyable and avoided exhaustion when they arrived home. The research also suggested that fresh air increased family time and minimal travel left 87% of respondents feeling happier and healthier.

The brand is inviting Britons to get involved in its own version of a 'staycation' - the 'Gocation' pop-up campsite, which will welcome guests from 2-5 June. Visitors can book for one night, free of charge, and all their staycation needs will be provided. 

Located in a secluded field in the depths of Kent, Go Outdoors will provide a set of of pre-pitched tents, as well as tables and chairs. Guests will be able to relax in a communal area with a large fire pit. A range of outdoor activities will be on offer, including walking and rounders. 

More: The North Face's Mountain Festival will return to Switzerland in September. Last month, Gore-Tex staged a 5D experience at Westfield London. 

For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.

Follow @HannahLEllison1

Comment below to let us know what you think.


Topics

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now