Haymarket’s football monthly FourFourTwo, which looks set to record
a huge growth in its ABC figures, has appointed anad manager following
an internal reshuffle.
Former ad manager Jason Dear moves over to take the same position on The
Net. He is replaced by Ben Martin, who moves up from the role of sales
Martin Jones, who was ad manager of Goal! until it closed two weeks ago,
takes up a new role as commercial manager of FourFourTwo. David Poole,
who was assistant ad manager on Goal!, has accepted the newly created
post of assistant ad manager on FourFourTwo.
The glossy magazine suffered a decline in circulation last year,
reporting a 30 June ABC of 71,608. But Martin said he expected the
circulation to rise considerably in the approaching ABCs.
’There is a cycle in the football magazine market,’ he commented. ’It is
connected to the big championships - there seems to be a lot of
excitement due to the 2000 European Championships.’
FourFourTwo’s closest rival is Match of the Day magazine, which just
pipped it in the last ABCs and is also said to have done well in the
The decline of Goal! was attributed to many factors. Some blamed its
fortnightly circulation, while others said the marketplace was too
crowded with both Shoot and Match already serving young football
But Martin said there was one other major factor. ’Young fans now get a
lot of their information on their football teams and heroes on the net.
Shoot and Match have seen their sales fall too.’