Goal! sales staff join FourFourTwo

Haymarket’s football monthly FourFourTwo, which looks set to record a huge growth in its ABC figures, has appointed anad manager following an internal reshuffle.

Haymarket’s football monthly FourFourTwo, which looks set to record

a huge growth in its ABC figures, has appointed anad manager following

an internal reshuffle.



Former ad manager Jason Dear moves over to take the same position on The

Net. He is replaced by Ben Martin, who moves up from the role of sales

manager.



Martin Jones, who was ad manager of Goal! until it closed two weeks ago,

takes up a new role as commercial manager of FourFourTwo. David Poole,

who was assistant ad manager on Goal!, has accepted the newly created

post of assistant ad manager on FourFourTwo.



The glossy magazine suffered a decline in circulation last year,

reporting a 30 June ABC of 71,608. But Martin said he expected the

circulation to rise considerably in the approaching ABCs.



’There is a cycle in the football magazine market,’ he commented. ’It is

connected to the big championships - there seems to be a lot of

excitement due to the 2000 European Championships.’



FourFourTwo’s closest rival is Match of the Day magazine, which just

pipped it in the last ABCs and is also said to have done well in the

last period.



The decline of Goal! was attributed to many factors. Some blamed its

fortnightly circulation, while others said the marketplace was too

crowded with both Shoot and Match already serving young football

fans.



But Martin said there was one other major factor. ’Young fans now get a

lot of their information on their football teams and heroes on the net.

Shoot and Match have seen their sales fall too.’



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