GoCompare.com "Deer" by Droga5 London

Gio Compario gets behind the wheel once more for GoCompare.com's latest campaign.

The ad reconstructs the "true insurance claim" of Callum (played by Gio) as he encounters a deer on a desolate country road. The vehicle swerves out of control and crashes out of shot as Gio narrowly avoids the deer, highlighting the importance of car insurance when something unexpected happens.

It will make its TV debut on Saturday (4 January), while out-of-home elements featuring a deer are on display in locations including Waterloo and Euston stations.

The work was created by Ash Hamilton and Sara Sutherland, and directed by Jeff Low through Biscuit Filmworks. Hearts & Science is the media agency.

"Deer" follows last year’s "Tree", which gained 215 complaints for its depiction of Gio crawling out of a crashed car.


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