GoCompare.com unleashes Gio Compario on unsuspecting cab driver

GoCompare.com has again wheeled out its mascot tenor, Gio Compario, to front an ad campaign to promote the brand's new money comparison services.

The 60-second and 30-second ads, which began airing yesterday (7 February) focus on GoCompare.com’s advanced loan, credit card and mortgage comparison services.

Played by opera singer and presenter Wynne Evans, Compario appears in the ad as a passenger in a London black cab, in which an unsuspecting driver talks about if only there was one place to compare rates offered by different mortgage companies.

Compario, of course, then replies to the driver by breaking into song with the familiar GoCompare.com tune, in which he describes the brand as "from loans to plastic, they’re quite fantastic."

The TV spot was created by Chris and Sian Wilkins, the duo who created the Gio Compario character and brought him back to GoCompare.com’s advertising last summer.

Last week the Advertising Standards Authority banned the Gio Compario comeback ad, which broke in July 2015, because it carried a "misleading" message about how many customers GoCompare.com served.

The Gocompare.com song was recorded and produced with Wynne Evans and Yellow Boat Music. 

The ad was directed by Graham Rose through PIFN, while Carat handled the media planning and buying.

Nicholas Hall, the head of broadcast and delivery at Gocompare.com, said: "Gio had an incredibly successful return to screens last year and we’re extremely happy with how the campaign has performed so far.

"As such, we’re excited to see what the public make of Gio’s latest ads in 2016."


Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content