Goldfish bank launches media and direct review

The Goldfish bank is preparing a review of its media account, which is currently held by Manning Gottlieb OMD, completing the line-up of Centrica-owned businesses to put their planning and buying up for grabs this year.

The financial services brand has also been in discussions with agencies about its direct marketing account, which is held by DP&A. The dual shake-up follows the arrival of the former Motorola and NatWest executive Charlie Herbert as the marketing director in September last year, and comes ahead of a planned increase in marketing activity for the brand.

Centrica obtained a banking licence for Goldfish last November and it plans to launch current and savings accounts under the brand later this year. Goldfish ended an 18-month freeze on above-the-line advertising activity in January, when it launched a television campaign through TBWA/London.

Both Manning Gottlieb OMD and DP&A denied any knowledge of a planned review and Goldfish's head of communications, Ellie Wallace, said there were no current plans to pitch any agency relationships. Billetts Media Consultancy is believed to be organising the media review. However, the company would not confirm it was handling the Goldfish business.

Both Goldfish and the Automobile Association, which this week put its own media up for pitch, were included in initial plans to centralise media across all Centrica businesses. This scheme was shelved last year in favour of individual reviews.

British Gas led the way in May, consolidating its £40 million account into Carat following a pitch against OMD and Zenith.

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