Goldfish reverses its plans to pitch

Goldfish has made a U-turn on a proposed pitch for its above-the-line account and has opted to stay with Grey London.

The Morgan Stanley-owned credit-card company approached a number of agencies last week, inviting them to give creds presentations with a view to a briefing for "an upcoming exciting campaign".

The Goldfish marketing director, Jane Gilman, said: "We did approach some agencies, but then decided to stay with Grey." Grey won the £50 million through-the-line relaunch task for the brand in February 2006.

Gilman added that she has appointed Kitcatt Nohr Alexander Shaw to a one-off direct marketing project for the brand following a competitive pitch (Campaign, 13 July).

Advertising for the brand has been dormant in recent years. The account was held by TBWA\London until 2003. Grey was then appointed to relaunch the credit card after it was sold to Morgan Stanley last year. However, that was delayed following the decision to spin off the card into a separate company called Discover Financial Services.