Good marketers are 'consciously incompetent' when it comes to digital

In our latest 'Bums on Seats' video offering advice from the UK's leading marketers, we ask whether the marketing profession is suffering from a digital skills deficit.

In this video, produced in partnership with creative agency Team Darwin, we speak to Matt Hunt, marketing director at Hovis, Jeremy Ellis, marketing and digital director at TUI, and Hilary Cross, director of marketing and communications at MacMillan Cancer Support.

Visit the ‘Bums on Seats’ YouTube channel for extended videos and extra content