Goodby, Silverstein wins toothbrush business

- Optiva has appointed Goodby, Silverstein & Partners, San Francisco, to its estimated $20 million (£12 million) Sonicare toothbrush creative and media planning account following a review.

- Optiva has appointed Goodby, Silverstein & Partners, San Francisco, to its estimated $20 million (£12 million) Sonicare toothbrush creative and media planning account following a review.

The shortlist included TBWA/Chiat/Day, San Francisco, and one other undisclosed agency. Media buying remains with CPM Media Management. The account had been previously handled by Goldberg Moser O'Neill, San Francisco.





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