Goodbye to Hello! as Escott takes 24/7 post

Hello has lost ad manager Sarah Escott to the new-media advertising group 24/7.

Hello has lost ad manager Sarah Escott to the new-media advertising

group 24/7.



As 24/7 Media’s first UK corporate sales manager, Escott has been

charged with ’de-mystifying’ electronic media for cautious

advertisers.



The one-time BBC Magazines senior sales executive will track down

clients that have only focused on traditional media. She will talk to

them about branching out on the internet, e-mail, wireless and broadband

platforms.



’24/7 already attracts well-known brands online such as Mercedes,

Nestle, De Beers, Nike, British Airways and Virgin,’ explained Escott.

’But there are still many traditional advertisers that have not yet

tried interactive media.’



Carl White, managing director of 24/7 in the UK, said of Escott’s

appointment: ’While dotcom ad spend will remain important to our

business, it is vital that as an industry we continue to develop

revenues from the top traditional advertisers.’



White added: ’Few companies, agencies and sales houses have had either

the time or resources to fully brief cautious offline advertisers on the

scope of online marketing.’



24/7 made a name for itself in the UK as an online sales house but now

prefers to bill itself as a one-stop shop offering clients a range of

’interactive media and marketing solutions’ from 51 offices in 28

countries.



Services available include e-mail list management, data analysis and

direct marketing.



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