Goodman appoints DDB Needham to Amana

- DDB Needham New York has been appointed to handle the advertising and media for Goodman Manufacturing's consumer appliance company, Amana Home Appliances, following a three way competitive pitch.

- DDB Needham New York has been appointed to handle the advertising and media for Goodman Manufacturing's consumer appliance company, Amana Home Appliances, following a three way competitive pitch.

To win the business, DDB presented against FCB/Chicago and Mal Mcdougal Mitchell NY. Billings for the account were not disclosed.

Amana's business includes refrigeration and air conditioning products, but it is best known for the invention of the microwave oven. It was acquired by Goodman last year from defence company Raytheon.





Topics

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus