Goodstuff captures Hiscox media account

Hiscox, the insurance company, has appointed Goodstuff Communications to work on its £8 million media planning and buying account.

Hiscox: Goodstuff beat two
Hiscox: Goodstuff beat two

Goodstuff won the business in a final shoot-out against WPP’s M/SIX and Omnicom’s PHD. Vizeum, the incumbent, did not repitch for the account, which includes traditional and digital media.

The three-month pitch process, which was handled by ISBA, was led by the Hiscox marketing director, Will Abbott.

Goodstuff partnered with the specialist digital shop Croud, which will now oversee Hiscox’s paid search (pay-per-click) activity starting from mid-June.

Abbott said he had been impressed with all the competing agencies but Goodstuff stood out with its "clear and bold thinking, balancing insightful brand strategy with robust performance media planning".

Hiscox is the insurer for a number of media and advertising agencies.

Andrew Stephens, a co-founder of Goodstuff, said: "If there was one insurance business Goodstuff wanted to work with, it’s Hiscox. Not only do they insure the small and the brave but it turns out they back them too."