Goodstuff lands Zoopla Property Group media

Zoopla Property Group, which owns the Zoopla and PrimeLocation websites, has consolidated its £15 million media business into Goodstuff Communications.

Zoopla: media consolidation
Zoopla: media consolidation

Goodstuff was awarded the TV brief last year without a pitch. The incumbent was Vizeum. Goodstuff will now also oversee out-of-home, radio, cinema and print, which was previously handled by Zoopla Property Group itself, working with Squadron Venture Media.

Last week, Campaign reported that Creature picked up the above-the-line account for Zoopla Property Group. Albion won Zoopla’s ad business in 2013 but resigned it later due to a conflict. 

Zoopla is the number-two property portal in the UK after Rightmove.

Gareth Helm, the chief marketing officer at Zoopla Property Group, said: "The Goodstuff team have demonstrated they share our way of thinking and have the firepower to create a step change. 

"They’ve had a good track record and, by widening their remit, they’ll be able to deliver the impact we want."

The company was founded in 2007. Its websites and apps attract more than 45 million visits and more than two million enquiries each month.

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