Google+ 'Tom' by Adam & Eve

Google has launched the first UK TV ad for its Google+ social network.

The 90-second commercial, called ''Google+: Tom", features the actor Benedict Cumberbatch reading The Seven Ages Of Man, from As You Like It by William Shakespeare.

It follows the life of "Tom" as he lives and shares on the Google+ platform.

The ad was launched during ITV's Britain's Got Talent. Media spend for the campaign was £2 million.