Google "Dear local" by Redwood BBDO London

Google enlisted heavyweight boxer Anthony Joshua and Bafta-winning actor Sheridan Smith for a campaign encouraging the British public to support their local high street in the wake of a turbulent year for small businesses.

Joshua is shown stopping by by his local MOT test centre in London's Golders Green, while Smith stops for fish and chips in her home town of Epworth in Lincolnshire.

The campaign is part of Google’s commitment to help one million small British businesses stay open by the end of 2021 and encourage the public to leave a review of their local enterprises on Google. 

The work was created by Dan Jude, Paul Dixon and David Boa, and directed by Adu Lalouschek.

Credits

Client
Director of brand & reputation marketing
Consumer marketing director
Country marketing director
Product marketing managers
Global creative lead
Creatives
Executive producer
Director
Photographer
Sound design
Post production
Media agencies
OMD
Talent agency
PR agency & conceptual consultancy