Google targets eBay customers with ads

Two of the world's most powerful internet giants, Google and eBay, have joined forces to deliver individually tailored ads to eBay customers.

Google has signed up to be the exclusive provider of all advertising on eBay sites outside the US, and will also integrate click-to-call services (which allow customers to click on a link to be connected to the advertiser via an internet telephone call) via a partnership with the eBay-owned Skype and Google Talk.

Whenever a bidder looks for a product on eBay, Google will provide related text-based search links.

The service will launch in early 2007 and will be tested over a period of several months. Financial terms include a revenue share, although the companies have not revealed specific details.

This deal is the latest in a series of attempts by Google to diversify its income away from its core search site. Last month, it agreed a deal with News Corporation to sell search services across Fox Interactive sites.

"This agreement underscores how much we value eBay as a partner," Eric Schmidt, the chief executive of Google, said. "By working together to promote click-to-call functionality through Google Talk and Skype, we are offering advertisers another innovative way to connect with customers."

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