Google's advice on getting noticed on YouTube

Charlotte Morton, the head of creative agency partnerships at Google, explains how brands and their agencies can build an audience on YouTube.

Charlotte Morton: industry head of creative agency partnerships, Google
Charlotte Morton: industry head of creative agency partnerships, Google

In the video (below) Morton describes a three-step approach brands can take to YouTube: campaigning (advertising on YouTube), channeling (building up their own presence on YouTube), and collaboration (working with YouTube stars).

Brands’ YouTube accounts make up fewer than 100 of the top ranking 5000 YouTube channels.