Gordon Ramsay appoints DNA for website overhaul

LONDON - Gordon Ramsay is to unleash a portfolio of sites to market his restaurants following his recent company rebrand.

The celebrity chef has appointed agency DNA to work on an individual web presence to support each of the restaurants that falls under the umbrella brand, Gordon Ramsay Holdings, which includes Gordon Ramsay at Claridge's, Angela Hartnett at the Connaught, maze and Marcus Wareing at Petrus.

The sites aim to reflect the individuality of each restaurant brand as well as information on menus, the chef's tables, and private dining.

Details of the Gordon Ramsay Scholarship, training school and recruitment opportunities will be promoted on sites.

Visitors will also be able buy Gordon Ramsay books and restaurant vouchers online. The sites have been developed to allow more restaurants to be added as they launch later in the year.

Julian Pate, account director at DNA, said: "Each restaurant will retain its own unique identity online, with each web site aiming to communicate the individual personality of each chef.

"At the same time, the sites will aim to reflect a coherent, overarching brand identity that links the restaurants together under the Gordon Ramsay brand."

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