The ad, by Saatchi & Saatchi, also won in the animation and performance by an actor categories, with the animater Russell Brooke from Passion Pictures and the actor Johnny Harris collecting the prizes respectively.
Reebok "sofa", also directed by Budgen for Lowe, won several awards including an award for Russell Icke for best editing, for Mark Ward for best live-action special effects and for Gavin Bocquet for best production design.
Framestore CFC won best computer animation for Levi's "odyssey" as well as best video post-production for X-box "mosquito", both through Bartle Bogle Hegarty, and best colourist for Daewoo "yellow lines".
The awards were presented by the film director Guy Ritchie.
Best direction went to Ivan Zacharias from Stink for Stella Artois "doctor"; best cinematography to Tim Maurice-Jones for Heinz Tomato Ketchup "ice station", and best performance by an actress to Kelly Smorthit for Toyota Corolla "school".
In the music category, Paul Clark won best original music for Aristoc "bum note"; Ross Gregory won best sound design for Sony "vampire" while there were joint winners for best use of recorded music. These were Andy Humphreys for Lexus "Rome" and Steve Reeves, Andy Amadeo and Mick Mahoney for Agent Provocateur "Kylie".