Gorilla creates Dr Martens customised vehicle

Live event company Gorilla Marketing & Events has developed a new promotional vehicle for British shoe brand Dr Martens, which will be appearing at UK and European events and store openings.

Gorilla's Dr Martens van will tour UK and European events
Gorilla's Dr Martens van will tour UK and European events

AirWair International, owners of the Dr Martens brand, selected Gorilla to transform a refurbished Sherpa van to incorporate a photobooth so that consumers can climb aboard, enter their email addresses and take a photo of themselves, which can be shared via social media.

Participants can also win rewards as part of the interaction, including discounts at Dr Martens stores.

Andy Gregorek, managing director at Gorilla, said: "AirWair International wanted the classic British look, in line with the Dr Martens brand, for a vehicle that would offer customers real brand engagement.

"We took a 1984 LDV Sherpa van, well known for its role with the Royal Mail, and created an interactive experience that required the full refurbishment and customisation of the vehicle and the installation of a Shootcase photo booth."

The project, which took 13 weeks to complete, included planning, design, fabrication, customisation and finishing.

Gorilla sourced and rebuilt the vehicle, which included the installation of an exterior awning, flat-screen TV, sound system, tablet computer station and Dr Martens campaign-specific branding.

The Dr Martens-branded vehicle has already visited Hellfest in Clisson, France, the Ace Cafe in Brighton, and Dr Martens stores in London's Carnaby Street and Newcastle.

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