Aldi, the budget supermarket, has mocked Cadbury's classic 'gorilla' ad in an Easter campaign showing the low price of a chocolate bunny.
The ad by McCann Manchester begins with a gorilla sat behind a drum set with slow music playing in the background, and it looks like he is about to start playing the drums.
However he is distracted by two chocolate bunnies on the kit, grunts and then plays the drums badly – with only one stick and his hand.
The comedy ad was created by Dave Price and Neil Lancaster, and directed by Mark Denton through Another Film Company.
Media planning and buying was handled by UM Manchester.
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The campaign, which breaks today on Outdoor Plus-owned digital billboards, promotes artists signed to Universal’s label and will give commuters real-time updates when they are playing on Capital FM.
Planned by MediaCom, the first ad will promote Bieber's album Purpose. A custom built code will simultaneously trigger the Bieber creative to be displayed on the DOOH screens for the duration of the track’s airplay.
The ads will run in conjunction with the Capital playlist, rather than on a timed digital out of home ad loop, which Global says is the first time this has been done.
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Shifting fan culture and an increasingly 'mobile' society is leaving brand association with sport in the dark ages, yet the marketing opportunities have never been greater, writes John Owrid, chairman of sports app developer Sporting Mouth.
Orwid continues, "Meteorologically speaking, sometime in late May of this year we’re in for a football front that will last until mid-July.
"Should any home nation or Ireland actually win Euro 2016, you can add another month to that as the approaching system could be uniquely drenching the British Isles.
"If you happen to be responsible in any way for helping brands to do business in this downpour and profit from a football bubble, then a cautionary word of advice.
"Whatever you do, be aware that you’re entering a universe of marketing cliché more uniform than a linesman’s trousers, where the commercial characterisation of football culture remains stuck in a Pantoland populated by cheeky bloke ads, propped with sofas, pizzas, beers, mobiles and a big telly.
Continue reading, Will sports marketing get over the demise of lad culture?
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Channel 4's Underdog has returned to explain the broadcaster's public service remit and what makes the channel different from other terrestrial services.
The ad by 4Creative shows Underdog, a dog with a man’s body, with his own chat show featuring celebrity guests who talk about their experiences of Channel 4.
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Wetherspoons founder and chairman Tim Martin has taken the unusual step of using the company’s interim results to call for Britain to exit the EU.
Martin claims, "returning power to the national parliament will increase the level of democracy and accountability" and fleshed out his arguments in an opinion piece at the bottom of the pub group’s results document.
In the strongly-worded article Martin argues "the political elite found democracy troublesome and tiring and yearned for a European club where the great and the good could rule with minimal interference".
More Marketing news
- Andy Murray slams Head's allegiance pledge to 'courageous' Sharapova
- BP calls time on three decade long and often controversial Tate sponsorship
- Post Office CMO Pete Markey leaving after two years to join Aviva
- Benefit to launch the 'Good Ship Benefit' on London's Thames
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