British Airways’ veil of secrecy surrounding its new cut-price
airline, Go, was blown away on Tuesday when BA inadvertently revealed
its routes and prices two days ahead of schedule.
An ad appeared in London listings magazine Time Out, revealing that
return flights to Go’s initial destinations, Rome, Milan and Copenhagen,
would cost pounds 100 - much lower than the prices of other
The ad confirms that Go’s first target will be rival budget airline
Debonair, rather than EasyJet or Ryanair, as it is the only cut-price
airline flying to Rome and Milan.
The ad has failed to distance Go from BA, despite assurances that they
would operate separately. It uses the strapline ’The new low-cost
airline from British Airways’.
EasyJet issued a writ against BA last month, saying that Go was unfairly
exploiting its links with BA.