Government creates new identity for skills bodies

The government has unveiled a single brand identity for its streamlined careers-advice and adult-skills services, as it looks to cut public-sector spending.

Next Step
Next Step

Next Step, devised by design agency Dave, is a joint initiative between the Department for Work and Pensions, the Department for Business, Innovation and Skills, and the Learning and Skills Council.

It comprises a helpline and  website, allowing users to assess their skills, build a CV and access information on courses and financial help.   

The Careers Advice Service brand, under which these services were previously provided, is to be scrapped.

The name 'Next Step' was chosen after research indicated that the word 'careers' was associated with middle-class professionals.

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content