Government launches Brexit radio campaign

Ads feature common questions about leaving the European Union.

Government launches Brexit radio campaign

The government is preparing Brits for Brexit at the end of March with a radio campaign that aims to help answer commonly asked questions.

The 30-second ads from the Department for Exiting the European Union launched today and feature people asking questions about how leaving the EU will impact their lives, such as whether it will affect travel, business, citizenship and passports.

The executions are set in a railway station environment, with people asking questions over a tannoy. At the end, listeners are encouraged to visit gov.uk/euexit for more information.

The campaign launches ahead of the "meaningful vote" next Tuesday, when members of parliament will be able to approve or reject Theresa May’s Brexit deal.

A government spokesperson said: "The radio content is part of a wider public information campaign. The public information campaign will continue for as long as it is needed.

"It is not time bound. We have a duty to communicate information to the public on how Brexit will affect them and guidance on how to prepare."

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