Has the government overspent on its £5m living wage ad campaign?

The government is introducing the National Living Wage at £7.20 an hour for workers aged 25 years old and older from 1 April, and has spent £5m advertising the fact.

Has the government overspent on its £5m living wage ad campaign?

But the Conservatives were accused of overspending on the campaign, with the Liberal Democrats uncovering the £5m spend figure and pointing out that hundreds of wages could been paid with the money.

Marketing took to High Holborn to find out what the public thought, and how visible the ad campaign has been (spoiler: not very).

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content