Government set to slash advertising spending

LONDON - The government will announce a 25 per cent cut in communications spending in this week's pre-budget report, according to a report.

COI...facing budget cuts
COI...facing budget cuts

The Guardian - apparently briefed by Government sources - said that the cut, in addition to a 50 per cent reduction in spending on consultants, would save the Treasury £650 million.

The news comes days after Campaign revealed that the Department of Health is looking to cut its communications budget by almost £50 million.

In the financial year ending in April, the COI spent £211 million on advertising, up 35 per cent on the previous year, making it the UK's biggest spender.

Gordon Brown is set to unveil the overall communications budget cuts in a speech tomorrow.

He will also say that a further £665 million can be saved  through the use of the internet to deliver government services.

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content