Government targets kerb crawlers in new campaign

LONDON - The Home Office is launching an ad campaign to crack down on kerb crawling in major British cities. Rainey Kelly Campbell Roalfe/Y&R has been appointed to handle creative, and PHD will work on communications planning for the £300,000 campaign.

The move follows the recent murders of prostitutes in Ipswich, and the subsequent fear created in communities close to the sex industry. The campaign will inform kerb crawlers of the tougher penalties recently announced by theHome Office minister Fiona MacTaggart.

A Home Office spokesman said: "This is what communities want because of the drugs and sex litter associated with the sex industry. We want the best way to get the message to kerb crawlers -- radio might be an option."