The Government is to fund a major ad campaign ahead of next year’s
London mayoral elections to avoid a repeat of the embarrassing no-show
at last year’s referendum vote.
The COI has begun the search for an agency to develop a campaign that
will encourage Londoners to vote for a mayor in next May’s elections.
The Department of the Environment, Transport and Regions, headed by the
deputy prime minister, John Prescott, is co-ordinating the search, and
is understood to have shortlisted four advertising agencies for the
Only 35 per cent of Londoners turned out to vote in last year’s
referendum despite a pounds 1 million through-the-line campaign by Bates
A DETR spokeswoman refused to comment on the agency search but explained
that, in July, the Government promised to invest in informing the public
on how the upcoming London elections will work.
The ballot next May will use a more complicated system than the public
is used to. Voters will have both a first and second choice of
The candidates for mayor include the novelist and politician, Lord
Archer, and the former junior transport minister, Glenda Jackson.