Leagas Delaney has unveiled its first work for BBC Worldwide, the
BBC’s commercial arm, since winning the pounds 1 million account last
BBC Worldwide briefed Leagas Delaney to create ads to launch two videos
featuring the cult BBC children’s characters, the Teletubbies (Campaign,
11 September). The first ad, a 30-second spot, promotes the videos using
rolling footage of small children chatting about why they love the
The ad was created by the Leagas Delaney copywriter, Mark Goodwin, and
Tiger Savage, the agency’s head of art. It was directed by Patricia
The film breaks nationally on 14 October during Coronation Street.
The Government this week warned tobacco companies that they could
be barred from extending their brands into other product areas, after
Benson & Hedges unveiled plans to test-market a coffee in the UK.
The Department of Health is to look closely at just how similar the
branding and image of the B&H coffee is to its tobacco products.
Under the European directive banning tobacco promotion, indirect
advertising is not immediately banned on existing products. However,
there could be a case for action if the logo used on the packaging is so
similar to that on the tobacco products that it is seen to be promoting
A spokesman for the DoH told Campaign: ’The tobacco advertising
directive will control the use of other products to promote tobacco
sales. This may well have implications for coffee and other products.’
He added: ’The Department of Health will spell out its approach in its
tobacco control white paper later this year.’
The introduction of a coffee brand by Benson & Hedges, which has
operated coffee shops in Malaysia for two years, was condemned this week
by anti-tobacco groups. Action on Smoking and Health denounced it as a
’cynical attempt’ to get around the directive, which will ban all
commercial communication and sponsorship used to promote tobacco
products by the year 2006.
But the Advertising Association did not see the move as a legislative
issue. Andrew Brown, director-general of the Advertising Association,
said: ’Clearly, tobacco manufacturers have extended brands into
different areas and consumers will make up their own minds about it.’