Govt roster agencies vie for education brief

The Government has kicked off a search for an agency to run its annual teacher recruitment campaigns, which are currently created by Adam & Eve/DDB.

Teacher recruitment: pitch
Teacher recruitment: pitch

Around eight shops on the Government’s creative roster met earlier this week with the National College for Teaching and Leadership, a new executive agency of the Department for Education.

A brief will be issued at the end of August and sources expect three agencies to be taken through to a pitch. As A&E/DDB is not on the government roster, it will not be able to defend the account.

A&E/DDB won the business from McCann Manchester in 2004. McCann created the flagship "those who can, teach" campaign in 2000 for the Teacher Training Agency, which has since merged into the NCTL.

The winning shop will create campaigns to improve the image of teaching and attract high-level graduates to fill 35,000 places in the initial teacher training scheme.

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content

AGENCY

Five steps to smashing that interview

AGENCY

Future favours the brave