The event, taking place on 4 May from 5-9pm, features a 'shopping party' with experimental activity throughout the 13 streets of Carnaby, with live music, on-street entertainment and food & drink.
Those visiting can also enjoy 20% off at over 100 Carnaby brands including Levi's, Cheap Monday, Paul Smith and Ben Sherman, as well as discovering the Style Studio to try on the latest trends in the Airstream GIF booth. They can also receive a complimentary haircut from Johnny's Chop Shop, enjoy live fashion illustrations that can be instantly shared with friends and get style advice from the GQ team at 3 Carnaby Street.
Beauty brand Illamasqua will be inviting guests to party at the 'Men in Makeup' event with makeovers and drag acts, while Japanese fashion brand Onitsuka Tiger will be offering in-store shoe customisation, alongside a complimentary sushi buffet bar with Asahi beer. A free yoga class for men with Jeff Phenix will also be held from 4.30-5.30pm in collaboration with yoga menswear brand Ohmme.
Gin brand Tanqueray teamed up with creative alcohol company Smith & Sinclair to open 'The Flavour Rooms' in Carnaby Street. Retailer Liberty London partnered with Mast Chocolate for a three-day pop-up to celebrate Valentine's Day at its Carnaby Street store.
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