GQ editor Dylan Jones celebrates 25 years with his favourite covers

Conde Nast's British GQ magazine celebrates its 25th anniversary in its December issue, which is reported to be its biggest issue for advertising revenues to-date.

  • 1989 Aug/Sep - Martin Amis

    1989 Aug/Sep - Martin Amis "Some writers can work on the cover."

  • 2000 July - Kylie Minogue

    2000 July - Kylie Minogue "Literal and cute homage to the Athena poster"

  • 2006 June - David Cameron

    2006 June - David Cameron "I was convinced he was going to be Prime Minister."

  • 2006 December - Daniel Craig

    2006 December - Daniel Craig "He is the quintessential GQ man."

  • 2007 February – Beyoncé

    2007 February – Beyoncé "Exactly the right balance of sexuality and strength."

  • "We worked closely with Beyonce on this."

  • 2008 May - Cameron Diaz

    2008 May - Cameron Diaz "Our creative director needed to go to LA for ten days."

  • 2008 December - David Beckham

    2008 December - David Beckham "The Thin White Duke, David Lachapelle. Job done!"

  • 2009 February - Barack Obama

    2009 February - Barack Obama "He had just become President."

  • 2009 September - Sienna Miller

    2009 September - Sienna Miller "A beautiful image that had echoes of the past."

  • 2010 October - John Hamm

    2010 October - John Hamm "Mad Men as a brand fit is perfect."

  • 2011 May - Prince Harry

    2011 May - Prince Harry "When you're shooting a Prince, you go to Bailey."

  • 2011 March - Naomi Campbell

    2011 March - Naomi Campbell "Shot for an extraordinarily revealing interview."

  • 2011 June - Penelope Cruz

    2011 June - Penelope Cruz "Old School Hollywood glamour, a cover that screams luxury."

  • 2011 July - Rosie Huntington-Whiteley

    2011 July - Rosie Huntington-Whiteley "A fabulous lifestyle cover."

  • 2011 August - Charlie Sheen

    2011 August - Charlie Sheen "When he had his summer of madness"

  • 2011 October - Lara Stone

    2011 October - Lara Stone "By Mario Testino. Who else?"

  • 2012 October - Lana Del Rey

    2012 October - Lana Del Rey "Proving that naked can be beautiful."

  • 2013 February - Boris Johnson

    2013 February - Boris Johnson "One of our most successful covers of the year."

  • 2013 March - Idris Elba

    2013 March - Idris Elba "Probably bought by as many women as men."

  • 2013 April - Bradley Cooper

    2013 April - Bradley Cooper "A proper Grade A Hollywood superstar."

  • 2013 July - Andy Murray

    2013 July - Andy Murray "Andy Murray on fire in the year he wins Wimbledon. Why not!"

  • 2013 September - Harry Styles

    2013 September - Harry Styles "We were told it wouldn't work. They were wrong."

  • 2013 October - Michael Douglas

    2013 October - Michael Douglas "The right men of a certain age always work."

  • 2013 October - Emma Watson

    2013 October - Emma Watson "I wanted something elegant and almost monochromatic."

  • 2013 Dec - Rihanna

    2013 Dec - Rihanna "The biggest pop star in the world, who also happens to be 25."


The quality men’s magazine has fared the digital age better than its 90s ‘lads mag’ rivals. Today, GQ has a coverprice of £3.99 and boasts a monthly readership of 398,000 and a combined print and digital circulation average of 130,009 for the first six months of 2013.

Unlike all of other men’s magazines, this compares favourably to its headline print circulation of 120,741 a decade earlier.

The magazine has been edited by Dylan Jones since 1999, who called 25 years "an eternity". He added: "We at GQ have seen the tectonic movements of sexual mores, career definitions and status anxiety, a quarter of a century in which men have continued to define themselves, through ambition, through creativity, through the ever changing prism of masculinity, and through their positions of fathers, sons, husbands and lovers… Here’s to the next 25 years."

Exclusively for Campaign and Media Week readers, Jones has picked out his most memorable covers over the last 25 years, which can be viewed in the gallery above.

In recognition of the magazine’s milestone, 40 of London’s finest tailors and brands on Savile Row and Jermyn Street, will pay tribute in their windows, displaying the 'GQ 25th anniversary' logo, as well as in some cases GQ images or covers.

Further celebrations of GQ’s 25th anniversary include a photography exhibition and auction of the 50 greatest photographs to appear in the magazine over the last 25 years, at Phillips Gallery London, in aid of The Prince’s Trust.  The exhibition runs from 1st – 8th November 2013, culminating in an anniversary gala dinner and auction on 12th November.

The December anniversary GQ issue pays tribute to some legends of British music and British heritage brands. Photographed by John Wright and styled by GQ’s Jo Levin, the shoots include musicians Paul Weller, Roger Daltrey, Sir Elton John, Jarvis Cocker, Mark Ronson and Jamie Hince, among others.

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