GQ.com relaunches with simpler navigation

LONDON - Condé Nast has relaunched GQ.com, less than a year after its last revamp, on a new platform providing a simpler navigation around four key channels.

GQ: relauches website
GQ: relauches website

One of the biggest reasons for the changes is to provide a simpler user experience, according to Condé Nast Digital Britain publisher Jamie Jouning.

Jouning said: "One of the problems with the old site was a lot of the content was hidden."

The reduction in the number of channels gives channel sponsors a bigger audience.

The key channels are fashion, entertainment, comment and girls. Comment includes daily opinion from GQ editors, guest bloggers and writers such as Tony Parsons and Tom Parker Bowles.

Condé Nast is in the process of switching all of its websites from a platform called DSE to an open source platform called Umbraco, which is also used by the BBC.

Wired and Condé Nast Traveller are already on Umbraco and all its other sites are expected to switch to it by June.

GQ.com claims 500,000 unique users per month and 30,000 subscribers to its twice-weekly email.

Become a member of Campaign from just £88 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content