Graham Bednash

Director of consumer marketing EMEA

Google

In last year’s Power 100, we suggested that this maverick marketer, having only recently joined the search giant, had been a bit quiet. He’s since turned heads with several high-profile, award-winning initiatives. For example, the ‘Google Night Walk’ online experience, an atmospheric, interactive guided tour through Marseille streets, and Google Outside, an innovative digital out-of-home campaign that used real-time, contextual information to bring London to life and playfully reminded passers-by of how much we take search for granted now. His personal favourite? The creative work for Google’s Search app, because, he says, it gets the product magic across with a dose of Google charm. Expect more…

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