Graham Fink, the award-winning commercials director, is leaving the Paul Weiland Film Company after six years to set up his own production company, thefinktank.
Fink is founding the company with Deidre Allen, the current creative director of Warner Music. The two met three years ago while working on the Dario G video Sunshine, which was later nominated for a Brit award.
Thefinktank's interests will range from videos, commercials and photography to website design. The company is already in discussions with music bands about some web ventures.
Fink said: 'It's unique to do something combining music and advertising. I want to create an environment where people can come by at any moment and bring in projects, scripts or ideas, and I can give them creative input.'
He joined Paul Weiland in August 1994 and has directed commercials including 'in the blood' and 'epigloti' for Sony PlayStation, 'spacehoppers' for Pretty Polly, 'eggs' for the launch of the magazine Nova, as well as carrying out work for Mars and Persil.
Before joining Paul Weiland, Fink was partnered with Tim Mellors, now the creative director of Grey Advertising, for four years at GGT. The team won a raft of awards for spots including Red Rock, Holsten Pils and Nurofen.
Before working at GGT, Fink had been an art director for eight years at Collett Dickenson Pearce, WCRS and Saatchi & Saatchi.
Allen, who has a history in music videos, has worked with artists including Madonna, William Orbit and Cher.
Mellors said: 'I think this is a fantastic idea. Graham's genuine enthusiasm and talent will be needed for what he's offering, and he's so good at doing all kinds of things.'
Mary Francis, the production manager at Paul Weiland, said: 'We're enormously fond of Graham and we'll support him in his new venture.'
Fink also intends to establish an art school that will provide free advertising and design teaching to advertising students.
He will be inviting other industry figures to take part in the project.