Grammy Awards 'we are music' by TBWA\Chiat\Day Los Angeles

The Recording Academy has unveiled its campaign for the 54th Annual Grammy Awards (which aired on CBS on Sunday), created by TBWA\Chiat\Day Los Angeles.

The campaign, which features print, outdoor, digital, TV, a mobile app and an interactive microsite, uses technology to visualise music.

This marks the fifth consecutive year that TBWA\Chiat\Day LA has created the marketing campaign for the awards.


Creative Team
Chief creative officer
Executive creative director
Creative director
Creative director
Group creative director of media arts
ACD/art director
Senior art director
Copywriter/technical director
Account Team
Management supervisor
Account supervisor
Account executive
Integrated project manager
Senior art producer
Print Credits
Project manager
Creative retouching
Outdoor print vendor
Art Creation Vendors
Adele and Bon Iver
Paul McCartney and Foo Fighters
Digital and Mobile Credits
Executive director of integration
Director of creative technology
Senior executive digital producer
Director of digital production
Senior digital producers
Digital producers
Associate digital producer
Flash lead
Lead motion designer
Front end developer
QA lead
QA engineer
Television and Film Credits
Executive director of integrated production
Producer/music supervisor
TV Vendors
Gramophone: 15
Matthias Muller
Lime Studios (Final Mix)
Assistant mixer
Executive producer
Adele :30
MPC Creative
Executive producer
Head of production
3D lead
Smoke editorial
Lime Studios (Final Mix)
Assistant mixer
Executive producer
Foo Fighters :30
Wolf & Crow
Managing director
Creative director
VFX producer
VFX coordinator
VFX supervisor
Lead render artist
Lighting artist
Therapy Studios (Final Mix)
Joe DiSanto - Executive Producer
John Ramsay - Executive Producer
Allegra Bartlett - Producer
Bon Iver :30
MPC Creative
Directors: Ryan Knowles and Dan Marsh
Production designer
Director of photography
Line producer
3D lead
Executive producer
Head of production
Therapy Studios (Final Mix)
Executive producer
Executive producer
Skrillex :30
Pixomondo FX
EP / motion graphics
Lead designer
Therapy Studios (Final Mix)
Executive producer
Executive producer
Business Affairs
Director of business affairs
Executive business affairs manager
Director of broadcast traffic
Gifted Songs:
Adele, “Rolling in the Deep”
Foo Fighers, “Bridge Burning”
Bon Iver, “Holocene”
Skrillex “Rock ‘n’ Roll (Will Take You to the Mountain)”

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