Granada Enterprises has hired a business development manager to
sell traditional airtime and non-spot advertising for its new channels
Andy Bradshaw joins from outdoor advertising company TDI, where he
worked as an account manager.
Bradshaw, who reports directly to channel sales director Craig Nayman,
is taking on Damon Letzer’s old position.
The job has been vacant since Letzer moved to the now defunct Granada
Media Interactive division.
The business development arm was set up by Letzer last year (Media
Business, 8 November) to combine airtime sales with a range of non-spot
ad opportunities for clients across the company’s satellite and cable
Bradshaw said he would be targeting local advertisers to offer them
’cost-effective television and tightly targeted audiences’.
The channels division sells TV airtime and sponsorship on behalf of
Granada Sky Broadcasting channels on satellite, cable and digital
platforms. These include ITV2, the Money Channel, the Performance
Channel, the Baby Channel and TV3 - Ireland’s free-to-air channel.
Granada now consists of three closely linked businesses: Granada
Broadcasting, Granada Creative, and Granada Broadband.
All three businesses are serviced by the media sales division Granada
Enterprises - formerly known as Granada Mediasales.
Enterprises is divided into four units: ITV sales, channels, commercial
ventures and interactive sales.
Although Granada Enterprises will continue to work on ITV, it will work
more closely with all three areas of the business to build relationships
with key advertisers.