Granada hires development boss

Granada Enterprises has hired a business development manager to sell traditional airtime and non-spot advertising for its new channels division.

Granada Enterprises has hired a business development manager to

sell traditional airtime and non-spot advertising for its new channels

division.



Andy Bradshaw joins from outdoor advertising company TDI, where he

worked as an account manager.



Bradshaw, who reports directly to channel sales director Craig Nayman,

is taking on Damon Letzer’s old position.



The job has been vacant since Letzer moved to the now defunct Granada

Media Interactive division.



The business development arm was set up by Letzer last year (Media

Business, 8 November) to combine airtime sales with a range of non-spot

ad opportunities for clients across the company’s satellite and cable

channels.



Bradshaw said he would be targeting local advertisers to offer them

’cost-effective television and tightly targeted audiences’.



The channels division sells TV airtime and sponsorship on behalf of

Granada Sky Broadcasting channels on satellite, cable and digital

platforms. These include ITV2, the Money Channel, the Performance

Channel, the Baby Channel and TV3 - Ireland’s free-to-air channel.



Granada now consists of three closely linked businesses: Granada

Broadcasting, Granada Creative, and Granada Broadband.



All three businesses are serviced by the media sales division Granada

Enterprises - formerly known as Granada Mediasales.



Enterprises is divided into four units: ITV sales, channels, commercial

ventures and interactive sales.



Although Granada Enterprises will continue to work on ITV, it will work

more closely with all three areas of the business to build relationships

with key advertisers.