Granada launches scheme to tempt smaller advertisers

LONDON - Granada has launched an initiative designed to encourage advertisers with small media budgets to spend their money on television advertising.

The initiative, called Campaign One, was put together by Granada Enterprises and Adlab, the Granada-owned digital production house.

It attempted to demystify commercial production and to encourage advertisers with relatively small advertising budgets to use the adlab facilities and spend their money on ITV1.

Chris Rigg at Granada Enterprises, who launched the initiative, said: "Campaign One offers a highly flexible approach to individual clients and can turn a creative concept with relatively small budgets into commercial reality within four weeks."

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