Granada Media Sales has appointed a dedicated sales director and a
20-strong sales team for its G-wizz website.
Kevin Baverstock has joined GMS as head of sales for the new division
and will report to commercial director Mark Brandon.
Baverstock, who has been at GMS since 4 January, quit his own
independent media buying consultancy to join the company and has a TV
sales and media agency background.
He started out in the sales departments of Anglia Television and HTV,
later moving into media planning at Universal McCann and London
Baverstock and Brandon have handpicked the sales people, who have a mix
of media sales, marketing and new-media experience.
Brandon said he and Baverstock constructed the sales team to reflect a
series of deals, to be announced soon.
He said: ’Fundamentally, it is a commercial ad sales arm whose primary
purpose is G-wizz. We will be based in GMS’s office and our main
proposition is to build on the significant selling success of ITV’s
Formula One website. We have put in place a great operational sales team
which will have back-up support from the marketing and research
divisions of GMS.’
Brandon continued: ’We will be bringing the best of TV to the mass
market. As a commercial broadcaster, we have a good relationship with
advertisers and we want to extend this by bringing TV advertisers
Granada fully owns its site content, unlike many portals which rely
heavily on third-party arrangements.
Brandon said that a series of new sponsorship deals, to be announced in
the coming weeks, ’will validate the way in which we’ll make a
difference in the market’.
G-wizz was launched at the end of September 1999. It has been designed
to build online content around Granada’s flagship TV programmes.
Plans have already been announced to launch a women’s portal to based on
its long-running daytime lifestyle programme, This Morning with Richard