Granada Enterprises, the start-up operation created to handle
cross-media sales for Granada Media, is searching for three sales
directors. They will report to newly appointed group sales director
The broadcaster has recently divided into a programming unit Granada
Broadcasting, a digital ventures arm Granada Broadband, and the
sponsorship and international sales division Commercial Ventures, which
also handles licensing and merchandise.
Enterprises has been created to prepare Granada for a hostile bid for
either Carlton and United, as well as to provide a cross-media platform
The three directors are being sought to head three newly created
Enterprise divisions: ITV sales, interactive and operations.
The ITV sales director will replace Pardon, while the operations
director will replace Ian McCulloch, now commercial director of
Broadband. The interactive director’s role is a new position.
Company insiders have suggested account director Alan Hodge is in the
frame to take up McCulloch’s position.
Meanwhile, Craig Nayman has been appointed sales director of Channels -
another new Enterprise division.
Nayman, previously sales chief of Granada Satellite and Cable, now
reports to Pardon.
Kevin Baverstock, the former head of sales for Granada Media
Interactive, has become head of online sales at Enterprises and will
report to the eventual interactive sales director.
The company is also looking for its first head of broadcast interactive
sales, who will also report to the new interactive director.
It is unclear where Mark Brandon - former head of Granada Media
Interactive - will be placed within the new structure at Broadband.
He took over from Damon Letzer, who moved to the now defunct Granada
Media Interactive earlier this year.
There have been three promotions in the Commercial Ventures
Martin Lowde has risen to sponsorship director and LWT sponsorship
manager Sally Blackburn has been elevated to head of sponsorship.