Granada to mobilise Enterprises division

Granada Enterprises, the start-up operation created to handle cross-media sales for Granada Media, is searching for three sales directors. They will report to newly appointed group sales director Simon Pardon.

Granada Enterprises, the start-up operation created to handle

cross-media sales for Granada Media, is searching for three sales

directors. They will report to newly appointed group sales director

Simon Pardon.



The broadcaster has recently divided into a programming unit Granada

Broadcasting, a digital ventures arm Granada Broadband, and the

sponsorship and international sales division Commercial Ventures, which

also handles licensing and merchandise.



Enterprises has been created to prepare Granada for a hostile bid for

either Carlton and United, as well as to provide a cross-media platform

for advertisers.



The three directors are being sought to head three newly created

Enterprise divisions: ITV sales, interactive and operations.



The ITV sales director will replace Pardon, while the operations

director will replace Ian McCulloch, now commercial director of

Broadband. The interactive director’s role is a new position.



Company insiders have suggested account director Alan Hodge is in the

frame to take up McCulloch’s position.



Meanwhile, Craig Nayman has been appointed sales director of Channels -

another new Enterprise division.



Nayman, previously sales chief of Granada Satellite and Cable, now

reports to Pardon.



Kevin Baverstock, the former head of sales for Granada Media

Interactive, has become head of online sales at Enterprises and will

report to the eventual interactive sales director.



The company is also looking for its first head of broadcast interactive

sales, who will also report to the new interactive director.



It is unclear where Mark Brandon - former head of Granada Media

Interactive - will be placed within the new structure at Broadband.



He took over from Damon Letzer, who moved to the now defunct Granada

Media Interactive earlier this year.



There have been three promotions in the Commercial Ventures

division.



Martin Lowde has risen to sponsorship director and LWT sponsorship

manager Sally Blackburn has been elevated to head of sponsorship.



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