Granada Media Sales has tied up another television advertorial deal
to produce a series of programmes running on terrestrial channels for
The series of three-minute advertorial films will air on Channel 4 as
well as the GSB channels - Men and Motors, Plus and Breeze - at the
beginning of March.
The deal was negotiated by Craig Nayman, sales director at Granada Media
Sales Satellite & Cable (GMSS&C) and media agency, Feather
The films were produced in-house at GMSS&C to keep down production
Subaru is the second car manufacturer in the past two months to buy into
the advertorial concept since the new format was first put into practice
with Peugeot (Media Business, 13 December).
Peugeot broadcast five-minute advertorials across cable and satellite
channels only. Before Peugeot, Unilever signed up for a series of
two-minute advertorials for Domestos and Jiff.
Nayman said advertorials are ideal for pulling in clients that are new
to advertising on television as well as offering an innovative way of
As part of his remit, Damon Letzer, business development manager at
Granada Media Sales, will hunt out major brand advertisers that are
interested in using the advertorial format.