Feature

Grant's whisky celebrates the IOU in humorous online film targeted at younger men

Grant's whisky has launched an online film celebrating the things friends do for each other when the chips are down.

Grant's: Friends tell each other when it's time to stop playing the guitar
Grant's: Friends tell each other when it's time to stop playing the guitar

It opens with a man emptying an urn containing the ashes of an elderly female into a river as his mates stand solemnly behind him. 

As he pours the ashes in, a gust of wind blows her last mortal remains back into the faces of his friends.

The film goes on to tell the story of three friends who stand by each other throughout life's sticky situations, including lost golf balls, music lessons and deceased pets.

The central theme of the film is the concept of IOU and it asks at the end: "If you've got this far in life without owing anybody anything, how far have you really got?"

Brand: Grant's whisky

Agency: FCB Inferno

Creative team: Michael Walker (Copywriter) and Ben Edwards (Art Director)

Chief Creative officer: Al Young

Production company: Stink London

Director: Yan Demange

Soundtrack: Whitey