Great Ormond St calls branding pitch

LONDON - Great Ormond Street Hospital Children's Charity is talking to advertising agencies about a brief to devise a new brand positioning for the organisation.

Great Ormond St... pitch
Great Ormond St... pitch

The charity's communications and marketing director, Lesley Miles, confirmed it is looking for an agency to look at the brand's proposition. The task is not expected to include any advertising. Miles said she had drawn up a shortlist, but refused to name any agencies.

Miles joined from Waterstones in August last year in the newly created top communications and marketing role. She has been tasked with raising awareness of the charity and doubling its fundraising revenues by mid-2009.

In April, she appointed MediaCom to handle its £1.5 million media planning and buying account following a pitch against Zed Media and PHD.

WWAV Rapp Collins, which does the majority of the charity's direct response TV advertising, will not be affected by this pitch.

The charity concentrates most of its communications budget on PR and direct marketing. In addition to WWAV, Arc has also worked on the account including the 2003 DMA Grand Prix winning "plastic envelope" mailing, which was developed to raise money to buy ultrasound equipment.