The charity's communications and marketing director, Lesley Miles, confirmed it is looking for an agency to overhaul the brand's proposition. The task is not expected to include any advertising. Miles said she had drawn up a list, but refused to name agencies.
Miles joined from Waterstone's in August last year to take up the new top communications and marketing role. She is responsible for raising awareness of the charity and doubling its fundraising revenues by mid-2009.
In April, she signed Media- Com to handle its £1.5 million media planning and buying account, following a pitch against Zed Media and PHD.
WWAV Rapp Collins, which is responsible for the majority of the charity's direct response TV advertising, will not be affected by the pitch.