Great Rail Journeys & Treyn Holidays appoints Brilliant Media

LONDON - Great Rail Journeys and sister brand Treyn Holidays have appointed Brilliant Media to take over all media planning and buying for the £5.1m account.

Great Rail Journeys & Treyn Holidays appoints Brilliant Media

The rail-based holiday companies have traditionally focused their strategy around direct marketing but the company is increasingly using online platforms to target travellers.

The companies offer escorted holidays by train alongside 130 independent tours to more than 40 countries. They offer short-breaks and scenic tours in the UK and abroad as well as special interest holidays, grand tours, and trips designed with single travellers in mind.

The account was reviewed out of media agency Netizen, which handled its digital media buying.

 

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