Great Universal Stores buys Breathe.com

Failed internet service provider Breathe.com has been bought by Great Universal Stores for £1.4m.

Failed internet service provider Breathe.com has been bought by Great Universal Stores for £1.4m.

The Argos group will not take on any of Breathe's liabilities of £50m, but is hiring 80 staff that will be folded into its Reality website design and logistical services arm.

It is unclear as to the future of the Breathe.com brand, which was advertised through a campaign by Miles Calcraft Briginshaw Duffy, and GUS admits it would lose up to £7m over the next year as it sought to reposition it.

GUS chief executive John Pearce said: "We are pleased to have the opportunity to use the information and technology we have bought with Breathe.com. The company has been advanced in developing multi-device access to the internet with ease of use the top priority."

The news comes as UK retail group Kingfisher nets £145m in cash from the sale of its stake in French internet service provider LibertySurf to Italian company Tiscali.

GUS also owns the internet retailer Jungle.com.



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