I Feel Good, which this week launches its first title Hotdog, has
poached an ad manager from The Independent.
Victoria Greaves, arts and entertainment manager at the newspaper, will
join on 18 June and will report to advertising director Anna Hyde.
Greaves, who has been at The Independent for two-and-a-half years,
recently pulled off a coup in getting Diesel into the Reality magazine.
She previously worked with Hyde at Mixmag.
She will join account manager Carole Harries, who was recruited from
Emap last month. Harries has worked alongside Hyde on The Face and
Hyde is still seeking a sales executive.
Hotdog is a monthly film magazine aimed at 18- to 40-year-old men ’who
watch too many movies and do Sean Connery impersonations’, according to
The 132-page first issue, out on 26 May, carries 22 pages of advertising
for clients such as Full Circle, Renault, Tag Heuer, Panasonic, Black
Star and Warner Home Video.
The cover price for the first issue has been cut to pounds 1.50, which
will rise to pounds 2.75 for the second issue. The print run is 200,000
with a settle-down sales target of 60,000.