Green & Black's "Dark but different" by Mcgarrybowen

Green & Black's first ever TV campaign puts a twist on the classic Red Riding Hood tale to position its Velvet Edition range as less intense than regular dark chocolate.

Introducing the "Dark, but different" strapline, it is the first creative work to come out of Mcgarrybowen since the agency won the chocolate brand’s account earlier this year. The ad is set to the track Ready or Not made famous by The Fugees and was directed by Daniel Titz and Dorian Lebherz, who shot to prominence while students with "Dear brother", an unofficial Johnnie Walker ad that went viral. It was created by Simon Connor and Stephen Cross. 


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