Green & Black's picks VCCP as lead ad agency

Shop expands remit with Mondelez International.

Green & Black's: previously worked with Mcgarrybowen
Green & Black's: previously worked with Mcgarrybowen

Mondelez International has appointed VCCP as lead creative and strategic agency for Green & Black's after a competitive pitch.

It means that VCCP has expanded its remit with Mondelez, having picked up the Cadbury global ad account in 2017 and the Maynards Bassetts creative business last year.

Green & Black's last TV work was created by Dentsu Aegis Network agency Mcgarrybowen in 2017 to promote its Velvet Edition range.

Before Mcgarrybowen, the brand worked with Mother, including on a £2m campaign to promote the Thin collection.

Richard Weisinger, marketing manager at Green & Black's, said: "I’m delighted to partner with the VCCP team and shape the future for Green & Black’s. I look forward to taking forward a new creative direction with fresh and exciting ideas and delivering brilliant work."

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content